Overview
Have you been asked to take on your organisations pay per click (PPC) campaign / Google Adwords?
Or are your struggling to get the best return from your active campaign?
Paid search involves marketing your product, service or brand on the search engines by buying ads linked to search queries. It is a great way to generate extra traffic to your website, but PPC is becoming increasingly competitive - you need to have an effective strategy in place to get the best results from your campaigns, in terms of both genuine traffic and return on investment.
biznet IIS provide a hands-on training course on Pay Per Click marketing based on the Google Adwords platform for those interested in getting started in the arena of
Pay Per Click Marketing.
Applying the skills you have learned to your own Google Adwords accounts will allow for the most affective learning experience.
Location
We can provide training in a group or one-to-one in our Belfast based training facilities, or the training can be based at your premises.
We are now also offering training in the Dublin area - simply select your preferred location in the enquiry form below
Who should attend?
With the continued growth of paid search, pay per click campaign management is essential for any online marketer, marketing managers and online consultants.
Aims & Objectives
biznet IIS aim to provide a training workshop in pay per click techniques that will provide the delegates with a comprehensive understanding of pay per click advertising. The session will also allow the trainees to begin the process of building or improving on their own campaign. We are confident that you will be able to run a more effective campaign generating qualified traffic to your website after completing the course.
All the biznet IIS training courses will include a training pack with all course materials to take away.
Course Content
biznet IIS offer a half day beginners training workshop which covers the following areas:
Session 1:
Introduction to Google Adwords
- How does it work?
- Search
- Networks
- What are other people paying?
- Dashboard Run Through / terminology
Session 2:
Getting started
- Campaign set up / formulation
- Adgroups
- Keyword selection
- Ad formulation
- Landing page optimisation
Session 3:
Management
- Monitoring and Control
- Integration
- Reporting
- Measuring Success
To enquire or book a Pay Per Click Training Workshop, please fill out the enquiry form below: