SEO Training - Overview
SEO (search engine optimisation) is the process of optimising a web site to achieve high rankings in the major search engines for a particular search word or phrase.
As 85 to 90% of visitor traffic is delivered to websites through search engines, SEO training can be one of the best business investments you make.
biznet IIS offers hands-on training courses in
Search Engine Optimisation (SEO). If you need to know how SEO works or how to manage your websites via SEO techniques and what to avoid when implementing your own SEO strategy, then this training session will help you achieve all these goals.
Our SEO training will combine both the
theory and practical applications of SEO.
Location
We can provide training in a group or one-to-one sessions in our Belfast based training facilities, or the training can be based at your premises. We are now also offering training in the Dublin area - simply select your preferred location in the enquiry form below
Who should attend?
Our training course is specifically designed for those who want to develop their current knowledge of SEO, such as online marketers, digital marketers and web executives.
Aims & Objectives
biznet IIS’ main aim is to provide a comprehensive training workshop on SEO, which will give candidates the necessary skills and techniques to optimise their website.
Course Content
biznet IIS offers a half day beginners training workshop which covers the following areas:
- Introduction to search engine marketing
- Keyword Research
- On-site optimisation techniques including meta data and content
- Off-site optimisation including link building, sitemaps and search engine submissions
- SEO tools
- Monitoring and evaluation
Session 1:
Introduction to Search Engine Optimisation
Getting started with what is SEO, organic vs paid search and SEO benefits and challenges
Session 2:
Getting started with your SEO plan
We will work with the candidates to formulate an SEO plan and the key elements you need to do to get started with your SEO
The SEO plan will involve looking at:
- On-site optimisation techniques including meta data and content
- Off-site optimisation including link building, sitemaps and search engine submissions
Session 3:
Website Audit
The trainers will take the time to go through your current website and carry out an SEO audit on it. You will be able to analyse the strengths and weakness and employ recommendations on how to improve your site for the search engines.
Session 4:
Tools, Monitoring and Evaluation
Learn tips and tricks with SEO tools that will make your life easier on your SEO journey. You will look at how to monitor and evaluate the success of your SEO campaign.
To enquire or book a Search Engine Optimisation Training Workshop, please fill out the enquiry form below: