What is Web Analysis?
Web analysis is essentially about monitoring how visitors are using different pages and features on your website – for example, how many complete a sale on your website, enquiry forms filled out or how many people download a brochure or view different products or services on a retailer’s site.
This information can be gathered to tweak not only your website, but also other forms of marketing such as online advertising or discount campaigns.
At a basic level, it’s the internet’s equivalent of how major retailers and supermarkets track their customers’ movement around stores so they can learn where best to position products and maximise sales.
Website analysis and measurement of its statistics are essential to achieving a recurring revenue and improving ROI as you can capitalise on the data that works and change the data that doesn't.
Why use web analysis?
Web analysis has now moved beyond visitor numbers to your site. How these visitors behave on your site and their motivation for engagement is now measurable through qualitative analysis. Setting out these measurements at the beginning is essential in helping your analysis to work effectively.
Web analysis can help you achieve:
Improved sales
Through web analysis you can understand what drives the user to buy or make the purchase. What offers are working and what offers aren’t? Where is the best position on the page to sell certain items? Theses insights can be sued to make sure that more visitors convert into customers.
Improved user experience
Analysis can help you identify otherwise hidden problems with your website by looking at how traffic moves around it. You can then use this information to improve the overall experience you offer your visitors.
Making better decisions
If used effectively, information from web analysis can be highly valuable across your entire business. It can help you understand the potential returns from different investments, spot opportunities and make informed decisions about future trends.