All kinds of data can be measured, but not all of that data will be useful. It is therefore best to identify key metrics that matter to your business.
Biznet IIS will work with our clients to identify these key metrics, or Key Performance Indicators (KPI’s).
Actionable Web Analytics Data Include:
Click Density Analysis
This helps you walk in the shoes of your users and follow their user experience and see the website as your customer does. You may find that users are not clicking where you thought or may be ignoring areas that you deem to be important.
Segmentation of Data allows Tracking from different Sources
For example traffic coming from paid listings and non paid listings. This data can be taken and used to create customised content for different segmented users.
Task/Goal Completion Rates
This allows measurability of how users are responding to the ‘calls to action’ on your site. If ‘download brochure’ is a goal or task you wish the user to complete, and conversion rates for this are low, changes can be implemented to improve this conversion rate based on the information analysed.
Work with your current Offline Marketing Strategy
Measure online activity against your offline efforts. It may be necessary to track the best referring websites outside of the search engines that are driving traffic to the website. This will allow trackability of the most affective campaigns.