biznet IIS and Tourism Ireland launch Titanic Website
01 October 2010
biznet IIS are proud to announce that Tourism Ireland has launched its new Titanic website – www.the-titanic.com
Having been awarded the contract to design and develop the Titanic website in June 2010 it has been an exciting few months in the lead up to the grand unveiling which took place in New York’s Grand Central Station on 28th September.
This website was created in conjunction with Tourism Ireland to build awareness of the association between the famous ship and Belfast, and to showcase the full range of related tourism products in Belfast and around Northern Ireland. In the run-up to 2012 and the centenary of Titanic, this new website will be used by Tourism Ireland as the main call-to-action for all of its Titanic and related promotions.
The site will inform and intrigue a wide range of people around the world over the next three years with messages about Titanic. Tourism Ireland aims to capitalise on the huge interest that exists among people everywhere in Titanic and to make this website the most popular online destination worldwide for people seeking information on the Titanic story.
The site concept was to educate users that Titanic was built in Belfast and to celebrate the city’s proud maritime history. One of the unique selling points of this website is the video library which was deployed to support a series of 24 videos which will be rolled out over a two-year period. The biggest challenge was to ensure that the website was mobile compatible and viewable within the necessary browser restrictions of any smart phone, such as the iPhone and blackberry. This was achieved along with the videos being presented in multiple formats (Flash and QuickTime) to ensure accessibility across mobile and PC browser.
Niall Gibbons, chief executive of Tourism Ireland, said:
"Our aim is to capitalise on the huge interest that exists among people around the world and to remind potential holidaymakers everywhere about Titanic's connection with Belfast and Northern Ireland
During the launch of the website at the ‘Experience Northern Ireland - Titanic And More’ in New York’s Grand Central Station Tourism Minister Arlene Foster stated:
“The new Titanic website, developed by Tourism Ireland, has been developed to profile Northern Ireland and its shipbuilding heritage. It will showcase the full range of Northern Ireland related tourism products to a broad range of potential visitors, trade professionals and travel journalists
biznet IIS are delighted to be working with Tourism Ireland on the Titanic website which will continue to grow and evolve in the build up to the Titanic centenary celebrations in 2012.
For more information please visit www.the-titanic.com
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